The name AltCom is an abbreviation of Alternative Comics. To us, “alternative comics” means making and/or publishing comics that aren’t first and foremost commercially viable. It’s more important to do something that feels meaningful and interesting rather than something that will make you rich. This is why what you’ll find at the festival are smaller publishers and individual artists rather than the big commercial ones.
We also want to give visitors a chance to find new things, to experience what used to be alien or unknown. Because we don’t believe the myth that says you have to be afraid of what you don’t know. We don’t believe that everything needs to be familiar or safe to be appealing. Nor do we think that art (a term which of course includes comics) has to be appealing or adhere to “what people want”.
This doesn’t necessarily mean that you won’t find any comics creators whose works you’ve seen before. This is the fourth AltCom in its current form, and there’s something to be said for continuity as well as for innovation. So this year’s guests will be a mix of familiar and new faces.
All to make AltCom as meaningful and interesting as possible.